Skyrocket your revenue & attract customers while bettering society

Photo by Dunamis Church on Unsplash

Rooting your business in purpose is an incredibly effective way to plant the seeds of change our society is seeking. For the month of March, I am exploring the importance of leading with purpose in entrepreneurship to cultivate a socially impactful enterprise. By the end of this series, you should have an understanding of why leading your business with purpose is important, what makes for a purpose-driven company, and the specific gains to be made when interacting with your audience, simply by leading with purpose.

Define your impact with the help of stakeholders

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Part IV of our “Powered by Purpose” series concludes our exploration into the benefits of being a purpose-led company. We started by making the case for companies to lead with purpose, defined what it means to be purpose-driven, and have also explored how consumer and employee behavior is increasingly drawn to purpose-driven companies.

To wrap up, we suggest ways to define your purpose — if you haven’t already — and re-emphasize how engaging consumers and stakeholders through a purpose-led strategy benefits all who interact with your enterprise.

Define your impact

So, what kind of social impact should your company make?

If you don’t…

Customers or recruits, they’re both looking for your “why”

Photo by Clay Banks on Unsplash

Part III of our “Powered by Purpose” series expands on our previous articles — that define a purpose-driven company and outline why leading with purpose is important — by exploring consumer buying power and habits to understand why purpose is such a powerful tool in engaging with your audience. We also consider how hiring is made to be more efficient when purpose is incorporated in recruiting efforts.

Consumers want to feel good about their purchases

From a customer perspective, Millennial and Gen Z generations are experiencing a large transfer of wealth in their direction, and are the most socially conscious consumers. …

What defines a purpose-driven company?

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The first part of this series introduced the case for reframing business operations with purpose as the primary driver. The second part of this series details what constitutes a purpose-driven company. Spoiler alert — it’s not a complicated formula!

What defines a purpose-driven company?

Businesses are inherently built for the purpose of making money. But what’s beyond that? Surely those who launch businesses know the personal reasons that keep them going; perhaps it’s the determination to end world hunger, a drive to support underrepresented communities, or simply the desire to make life easier for target customers. Whatever the reason, the data shows that amplifying core…

The lack of diversity is not new, but needs to change

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My experience as a non-White, non-male human in tech was quite literally the reason I bowed out of that world. It was an overwhelming experience that caused me to quit my job without notice one day. I didn’t see it coming at that point in time, though. I was actually under the impression that I was on my way to another 8-hours of microaggression hell that day, when I decided as I walked through the doors that I didn’t actually have to go through that anymore. And so I said, “I’m done,” and I left.

They tell you that it’s…

An Ode to My Black History & My Favorite Space to Exist

This piece is part of my series paying homage to 2021’s theme for Black History Month — The Black Family: Representation, Identity, and Diversity.

Lekki Market in Lagos, Nigeria by Anita Obasi

Out of all shopping experiences I’ve had in my life, none are more exciting and engaging than shopping in the Lagos markets of Nigeria. It’s a multi-sensory affair that is chaotic and overwhelming. I love every part of it.

I love walking down the street and seeing a waterfall of color and textiles and patterns cascading down before me, as I walk deeper and deeper into the eye of the storm.

I love being accosted by…

One of MLK Jr.’s closest advisors was…gay!

This piece is part of my series paying homage to 2021’s theme for Black History Month — The Black Family: Representation, Identity, and Diversity.


Can you even believe it?! I can. Queers run the world.

Bayard Rustin, the person who organized the March on Washington, organized the Freedom Rides, helped create the Southern Christian Leadership Conference, and was one of Martin Luther King Jr.’s closest advisors, was also…GAY AF.

I love (read: hate, yet am wholly unsurprised at) how that little detail is lost in the general storyline They teach you about the Civil Rights movement.

I mean, I guess it’s not as lost in this age of Wikipedia, but, I…

This Speech Definitely Wasn’t in My School Curriculum…

This piece is part of my series paying homage to 2021’s theme for Black History Month — The Black Family: Representation, Identity, and Diversity.


Growing up, my history classes — in retrospect —were a space where gross inaccuracies thrived. For one, the idea of slavery was normalized as simply a fact of history! …

The Most Common Questions About This Holiday, Answered

Photo by Thought Catalog on Unsplash

Happy Black History Month!

This piece is a preface to a series paying homage to 2021’s theme for Black History Month — The Black Family: Representation, Identity, and Diversity.

Each week, I will publish an article highlighting an overshadowed leader in the movement for Black lives, as well as spotlighting my own Black heritage within the theme’s framework. But first, a little “Intro to Black History Month” lesson…

This year, Black History Month will have a heightened significance in the U.S. With our first ever Black Vice President in office, Black Lives Matter having sealed its place in history as…

Those looks made for an event saturated in symbolism

President Joe Biden, Dr. Jill Biden, Vice President Kamala Harris and Doug Emhoff at the 2021 Presidential Inauguration, via Reuters

Maybe it’s because I’ve spent most of Pandemic in various forms of athleisure and different iterations of sweats, but if there’s one way the Inauguration of President Joe Biden and Vice President Kamala Harris filled me with inspiration — outside of the simple fact that we can once again find confidence in the Executive Branch’s ability to speak a coherent sentence — it was with the style that permeated the ceremony.

I mean, come ON — was that a political ceremony, or a preview of New York Fashion Week 2021!?

The symbolism intertwined in many of the outfits donned for…

That Human Over There

Multi-hyphenated human writing about identity & culture ~ Owner: ~ Published in: PAPER, The Ascent, An Injustice!, etc. ~

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