Part IV of our “Powered by Purpose” series concludes our exploration into the benefits of being a purpose-led company. We started by making the case for companies to lead with purpose, defined what it means to be purpose-driven, and have also explored how consumer and employee behavior is increasingly drawn to purpose-driven companies.

To wrap up, we suggest ways to define your purpose — if you haven’t already — and re-emphasize how engaging consumers and stakeholders through a purpose-led strategy benefits all who interact with your enterprise.

Define your impact

So, what kind of social impact should your company make?

If you don’t…

Part III of our “Powered by Purpose” series expands on our previous articles — that define a purpose-driven company and outline why leading with purpose is important — by exploring consumer buying power and habits to understand why purpose is such a powerful tool in engaging with your audience. We also consider how hiring is made to be more efficient when purpose is incorporated in recruiting efforts.

Consumers want to feel good about their purchases

From a customer perspective, Millennial and Gen Z generations are experiencing a large transfer of wealth in their direction, and are the most socially conscious consumers. …

The first part of this series introduced the case for reframing business operations with purpose as the primary driver. The second part of this series details what constitutes a purpose-driven company. Spoiler alert — it’s not a complicated formula!

What defines a purpose-driven company?

Businesses are inherently built for the purpose of making money. But what’s beyond that? Surely those who launch businesses know the personal reasons that keep them going; perhaps it’s the determination to end world hunger, a drive to support underrepresented communities, or simply the desire to make life easier for target customers. Whatever the reason, the data shows that amplifying core…

My experience as a non-White, non-male human in tech was quite literally the reason I bowed out of that world. It was an overwhelming experience that caused me to quit my job without notice one day. I didn’t see it coming at that point in time, though. I was actually under the impression that I was on my way to another 8-hours of microaggression hell that day, when I decided as I walked through the doors that I didn’t actually have to go through that anymore. And so I said, “I’m done,” and I left.

They tell you that it’s…

This piece is part of my series paying homage to 2021’s theme for Black History Month — The Black Family: Representation, Identity, and Diversity.

Out of all shopping experiences I’ve had in my life, none are more exciting and engaging than shopping in the Lagos markets of Nigeria. It’s a multi-sensory affair that is chaotic and overwhelming. I love every part of it.

I love walking down the street and seeing a waterfall of color and textiles and patterns cascading down before me, as I walk deeper and deeper into the eye of the storm.

I love being accosted by…

This piece is part of my series paying homage to 2021’s theme for Black History Month — The Black Family: Representation, Identity, and Diversity.

Can you even believe it?! I can. Queers run the world.

Bayard Rustin, the person who organized the March on Washington, organized the Freedom Rides, helped create the Southern Christian Leadership Conference, and was one of Martin Luther King Jr.’s closest advisors, was also…GAY AF.

I love (read: hate, yet am wholly unsurprised at) how that little detail is lost in the general storyline They teach you about the Civil Rights movement.

I mean, I guess it’s not as lost in this age of Wikipedia, but, I…

This piece is part of my series paying homage to 2021’s theme for Black History Month — The Black Family: Representation, Identity, and Diversity.

Growing up, my history classes — in retrospect —were a space where gross inaccuracies thrived. For one, the idea of slavery was normalized as simply a fact of history! …

Happy Black History Month!

This piece is a preface to a series paying homage to 2021’s theme for Black History Month — The Black Family: Representation, Identity, and Diversity.

Each week, I will publish an article highlighting an overshadowed leader in the movement for Black lives, as well as spotlighting my own Black heritage within the theme’s framework. But first, a little “Intro to Black History Month” lesson…

This year, Black History Month will have a heightened significance in the U.S. With our first ever Black Vice President in office, Black Lives Matter having sealed its place in history as…